Last week I told you that Daddy-O and his 30 years of music industry experience would be speaking at Killer Tribes. Next up is a guy who was the driving force behind what Time Magazine called “one of the greatest publicity coups in history.”
His name is Mark Hughes, and here’s what you need to know:
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Mark Hughes grew eBay’s Half.com from zero to 8 million online customers as its VP of Marketing in less than three years. When Half.com paid a town in Oregon to take their name and was subsequently sold to eBay for $312 million a few months later, Time Magazine called it “one of the greatest publicity coups in history.”
Hughes, who holds his MBA from Columbia Business School in Marketing & International Business, brings a wealth of experience in consumer marketing from PepsiCo, Pep Boys, and American Mobile Satellite (now XM Satellite Radio).
He has spent close to $100 million online ad dollars, and his book, Buzzmarketing, is published in 15 languages. In its first year of release it was heralded by Fast Company as one of ‘The Ten Best Business Reads of the Year’ and named by The Financial Times of London as one of the ‘Best Business Books of the Year’ along with Freakonomics.
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I spoke with Mark last week about his talk for Killer Tribes and I couldn’t be more excited about it. He’s going to cater his stories and lessons specifically for individuals and small businesses hoping to build their tribes. Whether you’re a business owner, a blogger, a musician, a ministry leader, an aspiring author, or a non-profit leader, you’re going to be so enlightened and empowered by what Mark shares.
He’ll be joined on March 31st by Steve Kamb, Daddy-O, Alli Worthington, Derek Webb, Tripp & Tyler and many more for the Killer Tribes Conference in Nashville, TN.
The buzz will continue to build as we get closer to the event, but make sure you register before January 31st to lock down the Early Bird rate of $89.