Have you seen this commercial yet? If not, take the 30 seconds and watch it.
Did you catch that?
“We asked over 3000 doctors to review 5-hr energy and what they said is amazing. Over 73% who reviewed 5-hr energy said they would recommend a low-calorie energy supplement to their healthy patients who use energy supplements.”
Here’s how I see that survey result coming about:
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5-hr Energy: Doctor, would you recommend someone drink 5-hr Energy?
Doctor: No.
5HE: What if you had a patient that was already drinking energy supplements, would you recommend it to them?
D: No.
5HE: What if you had a patient that was already drinking energy supplements AND you knew the patient was healthy? Would you recommend 5-hr Energy to them?
D: No, I’m not going to recommend a specific energy supplement. This is stupid, I’m going to hang up.
5HE: Wait, let’s put it this way. What if you had a patient that was already drinking energy supplements AND you knew the patient was healthy AND the energy supplement was low in calories? Would you recommend this generic product for them?
D: Ummmm…
5HE: I mean, they are already drinking it anyways, right? And you know that they are healthy. And you know that the energy drink has low calories. Might as well recommend it right?
D: Um, I guess so? I don’t know. Look, I need to go actually help a patient. By the way, I’m a podiatrist you know. I don’t really know anything about energy supplements.
5HE: Just say ‘Yes’ and I’ll let you go.
D: Fine. YES. GOODBYE.
5HE: Thank you for your time.
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While we’re here, 73% isn’t really that strong of a number! 1 out of every 4 doctors (at least 775 of the 3000 doctors they polled) actually said “No, even if my patient was already taking an energy supplement I would NOT recommend that they use a low calorie energy supplement.”
This was the best statistic they could come up with?
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“We asked over 3000 doctors to review 5-hr energy and what they said is amazing. Over 73% who reviewed 5-hr energy said they would recommend a low-calorie energy supplement to their healthy patients who use energy supplements.”
Amazing indeed.