lemonade
April 21st, 2008 by Bryan Allain | Filed under life.If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
on saturday evening Kylie and Parker were playing outside when they came up with an idea. I’ll take you back to the conversation…
Kylie: Let’s do a lemonade stand.
Parker: ok!
Kylie: We’ll need a table, lemonade, a sign, and a money cup.
Parker: Let’s make it free lemonade!
Kylie: Yeah!
Parker: And we’ll give people money!
Kylie: yeah!
…so they made themselves a sign, and away they went. I had to get a picture.

It was so stinkin’ funny listening to them come up with the idea. Erica wasn’t home, but even though i was by myself I was still laughing out loud. Oh the innocence of my adorable children.
Here’s the funny thing though: despite the sign, their first two customers paid for the lemonade. The girl across the street paid 3 cents for a cup and our neighbor Jeff paid “an Abraham Lincoln”, as Parker put it. Apparently Parker tried to give him money and he said, “No, you don’t pay me, I pay you.” All in all they had 5 or 6 customers and made a few bucks.
Was it the superb advertising, the gimmicky promotion, or their overall cuteness that made them money? I don’t know, but there’s got to be a marketing lesson in there somewhere.
Where’s Seth Godin when you need him?












April 21st, 2008 on 6:31 am
[...] lemonade Filed under: Uncategorized — ericaallain @ 5:31 am if you want to know the story behind this picture, it’s over at bryan’s blog. [...]
April 28th, 2008 on 11:09 pm
Many, many years ago you emailed my family to tell us that another Kylie Allain had been born into this world. At that time our family was stationed in Puerto Rico and our daughter, also named Kylie Allain, was very young. She turned 10 today. We told her the story about another little girl who had her name and she sometimes will ask me where she is. We check out your website sometimes. Our Kylie is a ray of sunshine!
April 29th, 2008 on 8:49 pm
glad to hear your Kylie is doing well! maybe some day they can meet each other before either of them gets a new last name