Check this out, it’s a video for a new campaign called “Feel Your Boobies”.

It’s put together by a non-profit organization hoping to raise breast cancer awareness by encouraging women to do periodic self-examinations. Although we don’t all have boobies, we all know people who do…and many of us know women who have been diagnosed with breast cancer as well. Definitely a good cause to spread the word about. From what I’ve heard, early detection is key.

The only reason I’m aware of this campaign is because my friend Jonathan’s band, The Mint, provides the soundtrack for the video. And don’t worry, the video is safe for viewing. (unless the sight of fully clothed women covering their boobies is a stumbling block for you, in which case you might want to sit this one out)

(Check out The Mint if you’ve never heard them.)